{"title":"Kashmiri Phirans","description":"\u003cp\u003eThe pheran, also spelt phiran, is the defining garment of a Kashmiri winter. It is long and loosely cut, with room to layer underneath and to move freely, and it has been worn across the valley for generations, at home and outdoors alike.\u003c\/p\u003e\u003cp\u003eOur pherans carry three of Kashmir's embroidery traditions. Aari pherans, in white and blue, white and yellow, and white with red embroidery, bring a fresh, crisp look. A Sozni pheran in maroon shows the fine, closely set needlework the craft is known for. Tilla pherans, in wine, walnut brown and two shades of pink, are worked in metallic thread for a quiet shine, and a Tilla pheran set comes with a matching bottom.\u003c\/p\u003e\u003cp\u003eThese pieces belong to our Koshur Winter and Shalimar Winter collections, and several are in cashmilon, a soft, warm fabric suited to the cold months.\u003c\/p\u003e\u003cp\u003eEvery pheran is Free Size, cut loose enough to suit a wide range of body shapes and to layer comfortably over a kurta or sweater. Each product page lists the fabric and care for that piece.\u003c\/p\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\u003cdetails\u003e\u003csummary\u003eIs it pheran or phiran?\u003c\/summary\u003e\u003cp\u003eBoth spellings are used for the same garment. Pheran is the more common spelling today, and phiran is a widely used variant.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eWhat size should I choose?\u003c\/summary\u003e\u003cp\u003eAll our pherans are Free Size, cut loose enough to fit a wide range of body shapes and to layer comfortably.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eWhat is cashmilon?\u003c\/summary\u003e\u003cp\u003eCashmilon is a soft, warm acrylic fibre often used as an alternative to wool. It keeps its shape well and is comfortable for winter wear.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eHow should I care for my pheran?\u003c\/summary\u003e\u003cp\u003eEmbroidered winter pieces are best dry cleaned. Steam on the reverse and handle the embroidery with care.\u003c\/p\u003e\u003c\/details\u003e","products":[{"product_id":"classic-wine-tilla-embroidered-kashmiri-phiran","title":"Classic Wine Tilla Embroidered Kashmiri Phiran","description":"\u003cp\u003e\u003cspan\u003eThis elegant wine-colored Kashmiri phi ran features finely crafted Tilla embroidery in soft ivory thread. The intricate neckline work adds a refined traditional touch, while the clean silhouette makes it perfect for both everyday elegance and festive wear. Designed in a classic Kashmiri style, this piece blends comfort with timeless craftsmanship.\u003c\/span\u003e\u003c\/p\u003e","brand":"Meru House","offers":[{"title":"Free","offer_id":47086039400601,"sku":"KSH-CL-PHE-TIL-1400-WIN-FR","price":2599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/4264\/4633\/files\/Website1_889b292b-5593-4dea-93c2-faa02fb4e589.png?v=1775939059"},{"product_id":"walnut-brown-tilla-embroidered-phiran","title":"Walnut Brown Tilla Embroidered Phiran","description":"\u003cp\u003e\u003cspan\u003eThis elegant walnut brown Kashmiri phiran showcases intricate crafted tilla embroidery in rich golden thread. The heavily detailed neckline reflects traditional Kashmiri craftsmanship, creating a regal and timeless appeal. Designed in a classic silhouette with subtle sleeve accents, this phiran is perfect for festive wear, winter gatherings, and special occasions.\u003c\/span\u003e\u003c\/p\u003e","brand":"Meru House","offers":[{"title":"Free","offer_id":47085533364377,"sku":"KSH-CL-PHE-TIL-1400-BEG-FR","price":2599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/4264\/4633\/files\/2_1.png?v=1789823903"},{"product_id":"elegant-pink-tilla-kashmiri-phiran-set","title":"Elegant Pink Tilla Kashmiri Phiran Set","description":"\u003cp\u003e\u003cspan\u003eThis elegant blush pink Kashmiri phiran set features intricate tilla embroidery on the neckline and sleeves, complemented with a matching straight bottom. Designed in a refined silhouette, this piece beautifully blends traditional Kashmiri craftsmanship with modern sophistication, making it perfect for festive occasions, intimate gatherings, and graceful everyday wear.\u003c\/span\u003e\u003c\/p\u003e","brand":"Meru House","offers":[{"title":"Free","offer_id":47085485949081,"sku":"KSH-CL-PHS-TIL-1030-PNK-FR","price":2099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/4264\/4633\/files\/Website1_0d2a2f11-3c08-46d8-8228-d4a82f510a24.jpg?v=1775941543"},{"product_id":"white-phiran-with-red-aari-embroidery","title":"White Phiran with Red Aari Embroidery","description":"\u003cp\u003eA \u003cspan\u003eSnow-like elegance \u003c\/span\u003ewhite phiran showcasing crafted Kashmiri Aari embroidery in bold red threadwork. The ornate neckline and flowing central paisley motif create a striking visual, while the relaxed silhouette ensures effortless sophistication. A timeless piece that celebrates Kashmiri artistry with a modern, premium appeal.\u003c\/p\u003e","brand":"Meru House","offers":[{"title":"Free","offer_id":47070368661657,"sku":null,"price":1599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/4264\/4633\/files\/Website1_5b419b84-8ccb-4080-b5b8-c3a1bb8c1def.jpg?v=1776103012"},{"product_id":"golden-pink-tilla-work-pheran-shalimar-winter","title":"Golden Pink Tilla Work Pheran – Shalimar Winter","description":"\u003cstyle\u003e\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@600;700\u0026family=Cormorant+Garamond:ital,wght@0,500;1,500;1,600\u0026family=Lora:ital@0;1\u0026display=swap');\n\u003c\/style\u003e\n\u003cdiv style=\"font-family: 'Lora', Georgia, 'Times New Roman', serif; color: #2f2a2e; line-height: 1.85; font-size: 16px; max-width: 640px;\"\u003e\n\u003cp style=\"font-family: 'Cormorant Garamond', Georgia, serif; font-size: 20px; font-style: italic; font-weight: 500; color: #6d5a75; margin: 0 0 18px 0; line-height: 1.5;\"\u003eFrom the Shalimar Winter collection — the timeless Kashmiri pheran, reimagined in Tilla embroidery.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 16px 0;\"\u003eThis Golden Pink pheran is cut from Cashmilon, a soft acrylic-wool blend that keeps its warmth without the weight. Kashmiri artisans have worked Tilla embroidery across the yoke, stitching fine metallic thread with a technique passed down for centuries.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 16px 0;\"\u003eCut in a single flowing silhouette that slips on with ease, the pheran's naturally warm hand keeps it comfortable through cooler days while lending the drape an easy, relaxed movement — the kind of piece that does the work for you.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 24px 0;\"\u003eWear it belted with a stole for definition, or loose and unstructured for the pheran's traditional, effortless silhouette — either way, the embroidery does the talking.\u003c\/p\u003e\n\u003cp style=\"font-family: 'Cormorant Garamond', Georgia, serif; font-size: 14.5px; font-style: italic; color: #8b8390; margin: 6px 0 8px 0; border-top: 1px solid #ece4e8; padding-top: 18px;\"\u003eEach piece is individually crafted — slight variations in the embroidery are the signature of authentic work, making yours truly one of a kind.\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #9c8a95; margin: 0;\"\u003eOnly limited pieces available in this size and colourway.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Meru House","offers":[{"title":"Free Size","offer_id":49033440198809,"sku":"KSH-CHL-PHE-TIL-1400-GDP-FR","price":2599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/4264\/4633\/files\/download_a4d32df6-f7d4-46e5-accc-854b93514f30.png?v=1789484867"},{"product_id":"silver-pink-tilla-work-pheran-shalimar-winter","title":"Silver Pink Tilla Work Pheran – Shalimar Winter","description":"\u003cstyle\u003e\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@600;700\u0026family=Cormorant+Garamond:ital,wght@0,500;1,500;1,600\u0026family=Lora:ital@0;1\u0026display=swap');\n\u003c\/style\u003e\n\u003cdiv style=\"font-family: 'Lora', Georgia, 'Times New Roman', serif; color: #2f2a2e; line-height: 1.85; font-size: 16px; max-width: 640px;\"\u003e\n\u003cp style=\"font-family: 'Cormorant Garamond', Georgia, serif; font-size: 20px; font-style: italic; font-weight: 500; color: #6d5a75; margin: 0 0 18px 0; line-height: 1.5;\"\u003eFrom the Shalimar Winter collection — the timeless Kashmiri pheran, reimagined in Tilla embroidery.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 16px 0;\"\u003eThis Silver Pink pheran is cut from Cashmilon, a soft acrylic-wool blend that keeps its warmth without the weight. Kashmiri artisans have worked Tilla embroidery across the yoke, stitching fine metallic thread with the technique passed down for centuries.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 16px 0;\"\u003eCut in a single flowing silhouette that slips on with ease, the pheran's naturally warm hand keeps it comfortable through cooler days while lending the drape an easy, relaxed movement — the kind of piece that does the work for you.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 24px 0;\"\u003eWear it belted with a stole for definition, or loose and unstructured for the pheran's traditional, effortless silhouette — either way, the embroidery does the talking.\u003c\/p\u003e\n\u003cp style=\"font-family: 'Cormorant Garamond', Georgia, serif; font-size: 14.5px; font-style: italic; color: #8b8390; margin: 6px 0 8px 0; border-top: 1px solid #ece4e8; padding-top: 18px;\"\u003eEach piece is individually crafted — slight variations in the embroidery are the signature of authentic work, making yours truly one of a kind.\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #9c8a95; margin: 0;\"\u003eOnly limited pieces available in this size and colourway.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Meru House","offers":[{"title":"Free Size","offer_id":49033440231577,"sku":"KSH-CHL-PHE-TIL-1400-SPK-FR","price":2599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/4264\/4633\/files\/download_4a43aabe-95cd-4661-8e11-91e564a1bef1.png?v=1789484873"},{"product_id":"maroon-sozni-work-pheran-koshur-winter","title":"Maroon Sozni Work Pheran – Koshur Winter","description":"\u003cstyle\u003e\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@600;700\u0026family=Cormorant+Garamond:ital,wght@0,500;1,500;1,600\u0026family=Lora:ital@0;1\u0026display=swap');\n\u003c\/style\u003e\n\u003cdiv style=\"font-family: 'Lora', Georgia, 'Times New Roman', serif; color: #2f2a2e; line-height: 1.85; font-size: 16px; max-width: 640px;\"\u003e\n\u003cp style=\"font-family: 'Cormorant Garamond', Georgia, serif; font-size: 20px; font-style: italic; font-weight: 500; color: #6d5a75; margin: 0 0 18px 0; line-height: 1.5;\"\u003eFrom the Koshur Winter collection — Kashmir's traditional winter pheran, finished in fine Sozni needlework.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 16px 0;\"\u003eThis Maroon pheran is cut from Cashmilon, a soft, lightweight wool blend that brings real warmth without the bulk. Its surface is worked in Sozni — Kashmir's celebrated needle-point embroidery, where fine, closely set stitches build motifs that look almost painted on.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 16px 0;\"\u003eThe deep maroon ground gives the embroidery a rich, glowing contrast, while the pheran's long, easy cut layers comfortably over warmer clothing on the coldest days.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 24px 0;\"\u003eWear it the traditional way with a stole draped over one shoulder, or pair it with straight trousers for a winter look that feels both rooted and refined.\u003c\/p\u003e\n\u003cp style=\"font-family: 'Cormorant Garamond', Georgia, serif; font-size: 14.5px; font-style: italic; color: #8b8390; margin: 6px 0 8px 0; border-top: 1px solid #ece4e8; padding-top: 18px;\"\u003eEach piece is individually crafted — slight variations in the embroidery are the signature of authentic work, making yours truly one of a kind.\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #9c8a95; margin: 0;\"\u003eOnly limited pieces available in this size and colourway.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Meru House","offers":[{"title":"Free Size","offer_id":67695491973273,"sku":"KSH-KW-PHE-SOZ-8505-MAR-FR","price":3299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/4264\/4633\/files\/1_87bd09cc-484c-45d5-b5aa-688c5271c023.png?v=1791925971"},{"product_id":"white-blue-aari-work-pheran-koshur-winter","title":"White Blue Aari Work Pheran – Koshur Winter","description":"\u003cstyle\u003e\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@600;700\u0026family=Cormorant+Garamond:ital,wght@0,500;1,500;1,600\u0026family=Lora:ital@0;1\u0026display=swap');\n\u003c\/style\u003e\n\u003cdiv style=\"font-family: 'Lora', Georgia, 'Times New Roman', serif; color: #2f2a2e; line-height: 1.85; font-size: 16px; max-width: 640px;\"\u003e\n\u003cp style=\"font-family: 'Cormorant Garamond', Georgia, serif; font-size: 20px; font-style: italic; font-weight: 500; color: #6d5a75; margin: 0 0 18px 0; line-height: 1.5;\"\u003eFrom the Koshur Winter collection — a Kashmiri winter classic, embroidered in Aari work.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 16px 0;\"\u003eThis White Blue pheran pairs the softness of Cashmilon with Aari work, the hook-stitched chain embroidery Kashmir is known for. Crisp blue motifs sit against a clean white ground, giving the garment a fresh, wintry brightness.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 16px 0;\"\u003eLight yet warm, the Cashmilon drapes easily and layers well, so the pheran's loose, comfortable silhouette moves from a quiet morning at home to an evening out.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 24px 0;\"\u003eStyle it with a contrasting stole and boots for a modern take, or keep it classic with a salwar — either way, it brings Kashmir's winter heritage into everyday wear.\u003c\/p\u003e\n\u003cp style=\"font-family: 'Cormorant Garamond', Georgia, serif; font-size: 14.5px; font-style: italic; color: #8b8390; margin: 6px 0 8px 0; border-top: 1px solid #ece4e8; padding-top: 18px;\"\u003eEach piece is finished individually — slight variations in the embroidery are natural, making yours truly one of a kind.\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #9c8a95; margin: 0;\"\u003eOnly limited pieces available in this size and colourway.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Meru House","offers":[{"title":"Free Size","offer_id":67695492169881,"sku":"KSH-KW-PHE-AAR-7805-WBL-FR","price":3199.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/4264\/4633\/files\/download_6f69d83a-8b4b-4297-a6f2-b5038293aaeb.png?v=1791925685"},{"product_id":"white-yellow-aari-work-pheran-koshur-winter","title":"White Yellow Aari Work Pheran – Koshur Winter","description":"\u003cstyle\u003e\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@600;700\u0026family=Cormorant+Garamond:ital,wght@0,500;1,500;1,600\u0026family=Lora:ital@0;1\u0026display=swap');\n\u003c\/style\u003e\n\u003cdiv style=\"font-family: 'Lora', Georgia, 'Times New Roman', serif; color: #2f2a2e; line-height: 1.85; font-size: 16px; max-width: 640px;\"\u003e\n\u003cp style=\"font-family: 'Cormorant Garamond', Georgia, serif; font-size: 20px; font-style: italic; font-weight: 500; color: #6d5a75; margin: 0 0 18px 0; line-height: 1.5;\"\u003eFrom the Koshur Winter collection — a Kashmiri winter classic, embroidered in Aari work.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 16px 0;\"\u003eIn soft white touched with warm yellow, this pheran brings a sunlit cheer to the colder months. It is made from Cashmilon, a gentle wool blend, and embellished with Aari work — Kashmir's hook-stitched chain embroidery that gives each motif a raised, textured finish.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 16px 0;\"\u003eThe relaxed, loose cut slips on effortlessly and leaves room to layer underneath, while the fabric holds its warmth without weighing on the shoulders.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 24px 0;\"\u003ePair it with neutral bottoms and a soft-toned stole to let the yellow detailing shine, or dress it up with silver jewellery for festive winter gatherings.\u003c\/p\u003e\n\u003cp style=\"font-family: 'Cormorant Garamond', Georgia, serif; font-size: 14.5px; font-style: italic; color: #8b8390; margin: 6px 0 8px 0; border-top: 1px solid #ece4e8; padding-top: 18px;\"\u003eEach piece is finished individually — slight variations in the embroidery are natural, making yours truly one of a kind.\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #9c8a95; margin: 0;\"\u003eOnly limited pieces available in this size and colourway.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Meru House","offers":[{"title":"Free Size","offer_id":67695492235417,"sku":"KSH-KW-PHE-AAR-7802-WYL-FR","price":3199.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/4264\/4633\/files\/download_94ba9ebd-7d6f-4106-a292-ea33046f3e29.png?v=1791925692"}],"url":"https:\/\/meruhouse.co.in\/collections\/pherans.oembed","provider":"Meru House","version":"1.0","type":"link"}